by Gavin O’Malley, Today, 8:01 AM
Online Media DailyOverall, 77% of 85 respondents (or 65 of them) said seamlessly getting their video onto mobile devices was their biggest worry, according to a new study conducted by TechValidate on behalf of content delivery company Limelight Networks.
Some 69% of respondents cited the ability to effectively format content for mobile devices as a top operational challenge. What’s the best way for marketers and publishers to improve their mobile video delivery? First and foremost, produce a single master file using a standard codec, Limelight suggests.