The Video Brewery blog has a great guest post put together by Hannah Brenzel. She’s pulled together over 30 stats detailing where video marketing is, where it’s going, and why you should take notice. Hannah, take it away…
Today, video marketing’s status as the fastest growing online marketing media format is unrivalled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not.
Twitter’s UK Research team looked at popular videos that are all very different in nature. They range from Dove’s Real Beauty campaign to the Ryan Gosling “won’t eat cereal” videos and Commander Hadfield’s ‘Space Oddity’.
1. They make websites sticky (any interactive experience keeps visitors on a site longer).
August 8, 2013, 4:41 p.m. ET
CEO Zuckerberg Tries to Find Right Balance for Users and Advertisers
Video can be extremely powerful in demonstrating a product or service.
Here is a great video showing how effective a simple “How-To” video can be (you can substitute smoked-salmon for the bacon if you like!)
When creating an online video for your business, you always aim to make it as successful as you can. There are a variety of factors that can go into the success rate of your video. A high click to view rate is something that will greatly impact your success. There are three things you should consider when marketing your video that may help increase these rates.
This is the amazing intro video that was used to kick off the 2013 Video Marketing Summit.
Video is here to stay, and is no longer an option for marketing – It’s “god damn” mandatory.
Credit to Bonfire Labs for their great work on this excellent and inspirational video.
See: (http://reelsummit.com) for more.
Lingerie brand Wacoal Mood in Bangkok, Thailand recently released this ad featuring their new Mood Boost-Up Bra, a new bra that’s able to give cleavage to anyone.
The ad stars a beautiful model but ends with a twist.
WALL STREET JOURNAL Asia Edition, Aug. 6, 2013
A new global survey has shown that online video is critical to retaining and growing relationships with existing customers, and to converting prospects into new customers.
In addition, the primary challenge to effectively publishing online video is managing and distributing high-performance video across multiple mobile devices. Limelight Networks, a leader in digital presence management, announced the results of the survey that provides insight into the greatest operational challenges and business impacts of online video.