Twitter’s UK Research team looked at popular videos that are all very different in nature. They range from Dove’s Real Beauty campaign to the Ryan Gosling “won’t eat cereal” videos and Commander Hadfield’s ‘Space Oddity’.
1. They make websites sticky (any interactive experience keeps visitors on a site longer).
August 8, 2013, 4:41 p.m. ET
CEO Zuckerberg Tries to Find Right Balance for Users and Advertisers
This is the amazing intro video that was used to kick off the 2013 Video Marketing Summit.
Video is here to stay, and is no longer an option for marketing – It’s “god damn” mandatory.
Credit to Bonfire Labs for their great work on this excellent and inspirational video.
See: (http://reelsummit.com) for more.
David Sanderson, Imedia Connection
August 01, 2013
The fastest way to start an argument is to make blanket statements. Just try to dispute this: People love video. They consume it like mad across multiple devices. This trend hasn’t come close to peaking, which presents brand marketers with the challenge of engaging their audience wherever these folks are and on whatever device.
Blanket statement No. 2: One size fits all. If this were true (it’s not), what a visually boring world we’d occupy. The same holds true for video creative across devices. Hard as you might try, one-size creative doesn’t fit all media. Understanding the possibilities, feature differences, and presentation advantages of various digital media is the first best step toward increasing the impact of your brand message.
As of late, I’ve seen the greatest untapped potential — and greatest missed opportunities for creative — in mobile. Consider how much time you spend on your mobile devices, whether tablet or smartphone. You’re not the exception, but rather the new rule. Mobile use is exploding at 14 times the rate of desktop. More than half of U.S. consumers own a smartphone. Advertisers are spending a lot on mobile: 257.5 percent growth in 2012 to $2.69 billion, and it’s expected to grow 112.4 percent this year.
“We haven’t measured a meaningful drop in satisfaction”: Facebook CEO Mark Zuckerberg. Photo: Reuters
Facebook plans to sell TV-style commercials on its site for as much as $US2.5 million ($A2.8 million) a day, sources say, seeking to break the long-held dominance of television over advertising budgets.
Two weeks ago, we highlighted the innovative use of Instagram as a platform for a new mini-trailer for the movie about Steve Jobs – Jobs.
The following article is from Jason Thibeault, Sr. of Limelight, a platform that manages all aspects of video publishing.
What does digital mean to marketers? Is it just another way to amplify messaging? Does it provide a way to deliver more messages to users faster? Unfortunately for too many marketers, the answer is yes. And when a marketer sees digital only as a way to amplify broadcast messaging, they miss the biggest benefit that digital provides—engagement.
In the yesteryears of marketing, it was pretty much impossible to engage directly with users. You had print ads and magazine spreads and television all of which were unidirectional channels. Sure marketers could hold a focus group or have some event but they still couldn’t engage one-on-one with individuals.
The Dove Real Beauty campaign – more than 120 million views!
From Business Insider, Thursday, July 11, 2013
Branded video ads are shared the most on Friday, but the least during weekends, according to a study and White Paper released by Unruly Media. The study also reveals that a brand video ad reaches its viral peak on day two of the campaign, meaning the optimal day to launch a video is Wednesday. Unruly analyzed the sharing activity of the 1,000 most-shared brand videos during the 52-week period leading up to June 7, 2013.
We make videos for maximum impact. Every corporate video we make is directed at its audience, engaging, driven and the impact is measurable.
We work closely with our clients and use, detailed, careful research and produce corporate films that truly engage the viewer, completely on message, on budget and designed to make an impact through connecting with your target audience.
D4 Film delivers every time for all corporate video, internal communication films and HR & training requirements. We can package your video for the web, upload it to video-sharing platforms, social media or provide you with DVD replication services including full menu design.